How AI Makes Finding Good Music Faster

Sizzer is renowned for creating music for creative brands like Diesel and Heineken. While they often produce custom-made music, there is an increasing focus on leveraging existing musical content.

Sander van Maarschalkerweerd, Founder of Sizzer: "Creating something entirely new isn't always necessary. In many cases, what you're looking for already exists. But the problem is: how do you find it?"

Music Catalogue VAULT

Existing music has developed a somewhat outdated reputation, often associated with stock libraries that require a sharp eye to unearth hidden gems. Sander van Maarschalkerweerd: "But even in the premium segment, there's an overwhelming amount of available content."

VAULT is the catalogue Sizzer has built up over the years. It contains over 5,000 music tracks that are highly suitable for advertisers. This music is easy to clear and, in many cases, can even be tailored to meet specific needs.

When it comes to AI and music, much of the focus has been on creating tracks using AI. Sander van Maarschalkerweerd: "It will take some time before advertisers can use these tracks without worrying about copyright issues. What excites me most is what AI can do for searching for music."

Cyanite's AI Enhances Music Searches

Cyanite tags music with genres, moods, keywords, brand values, automatic descriptions, and more. The big leap forward is the ability to perform similarity searches—recommendations for tracks similar to a reference track. Sander van Maarschalkerweerd: "This allows us to find the right tracks much faster. And it ensures that every track in our catalogue gets a fair chance!"

In this American Tourister campaign, a song from Sizzer’s VAULT was used, discovered through similarity search: