Nowadays, brands are finding it increasingly difficult to connect with their audience and stay relevant. Music is an extraordinarily powerful tool for this, but how does it actually work?

Developing a strong sonic identity is a challenging yet crucial task that is often underestimated. Striving for the perfect music is, for many, a tedious and time-consuming process that repeats itself with every campaign—the so-called Groundhog Day Effect. The question is: how can we make these processes more tangible, logical, cost-effective, and—last but not least—sexy, fun, and appealing? In other words: let’s make sonic branding great again.

Your Brand as a Music Festival

Imagine your brand as a music festival. Just like a festival, your brand has its own identity and a loyal fanbase. But also like a festival, your brand must continually evolve to retain its core fans while also attracting new ones. Every edition needs to feel both fresh and familiar—a unique mix that brings people together. With this approach, we transform sonic branding into a dynamic and exciting tool that you can use prêt-à-porter and day-to-day.

Michiel Marsman Dion Holla Sizzer Marketing Report 1

Different Stages for Different Audiences

To bring the festival to life, we start with an in-depth analysis of the brand: from its core values and message to its target audiences and competitors. What do you stand for? Where do you want to go?

From this analysis, we create the red thread for your music festival. Like a real music festival, it features different stages—such as a Main Stage, a New Talent Stage, or a Rave Stage. Each stage targets a specific audience or product, but together, they form your brand, your festival.

Curation Turbocharged with Data

Using our years of experience, trend analyses, and international network, we curate a lineup that perfectly fits the brand. We use real-time data to track the popularity of genres, artists, and tracks. Who are their fans? Where do they hang out? What are their other interests? Und so weiter. This ensures the music not only matches the brand and campaign but also resonates with the audience. In short: music that truly works!

A Musical Compass

The festival serves as a tool to inspire and guide the search for the right music. All the music created and ultimately used stems from the festival—whether it’s a sound logo, a major campaign, or a quick TikTok post. Be it a collaboration with a renowned artist, a bespoke composition, or a library track, the festival is your creative compass!

This tool provides more than just inspiration; it offers insights and solutions. It’s not just a creative compass; it also delivers practical answers tailored to your budget.

Digital Tool

In the second phase, the festival is translated into a digital environment. Here, you gain access to your own interactive tool—a platform with up-to-date data. Picture a Netflix-like interface where you can explore the artists and music from the festival. You can easily scroll from one stage to another and see match scores that indicate how well artists and tracks align with the brand. During campaigns, it serves as a source of inspiration with real-time insights into which music would work best.

How Does Your Brand Sound as a Festival?

In the world of sonic branding, it’s essential not only to stand out but to do so with style and relevance. It’s about embracing a unique musical identity that resonates with your audience. We make this possible—and with this tool, we make it easy and fun.

Give your marketing team the tools they need: an intuitive way to search, be inspired, and integrate music that reinforces your brand values—powered by real-time data.

So, how does your brand sound as a festival?