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Publicis Milan

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Diesel

In the spirit of pride month, Diesel’s new film ‘Francesca’ expresses a crucial, fundamental and human message: the right and freedom to live empowered in ones own truth and happiness. We are proud and happy for working with Publicis Italy and Division on such an important message.

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We made the music for this new project for Diesel, taking Diesel’s Return Policy as lyrics.
No, nothing is off-limits. Recorded and mixed in the Sizzer Studio. Super proud of this one!

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We did the music for the new Diesel spring campaign, which aims to overturn social media clichés by shifting power from the influencers to the hands and feeds of the followers.

By creating a new version of the classic worship-song 'I Will Follow You' we managed to give a tongue-in-cheek spin on the premise.

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‘For successful living!’
We had a blast once again collaborating with Publicis Italy, creating the music for the Diesel SS20 campaign, directed by François Rousselet.

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The Publicis Italy produced Diesel campaign is an oath to all that never happened in the all-round letdown called 2020. Reschedule and stay safe!

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We reworked the classic 'I Want to Be Loved by You' for Diesel's Hate Couture campaign. Starring Nicki Minaj, Gucci Mane, Bella Thorne and many more.

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When collabing with music-duo Planetpeople to produce the music to the new Diesel vs. Coca-Cola team-up, we found there was only one piece missing: Arabic vocals. After initiating friends, relatives, neighbours and other affiliates, Sizzer’s HR Officer & Office manager Michèle de Haas happened to know just the right person to nail this job. The 24 year old Syrian born - now living in Amsterdam- Esmail Bnaoe.

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“Loads and loads of love, neon and smartwatches on this so Diesel film by Publicis Italy. We knew we needed somebody special for this track and therefor linked Fay Lovsky to KLANGMAN. You might know Fay Lovsky aka “Fay Lovesick” from “Christmas Was A Friend Of Mine”, “The Best Of The Worst” while participating in The Magnificent 7 and from composing the score to 1926 French drama classic Le Mystère de la Tour Eiffel.

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Part two in the DIESEL ON Smartwatches saga -brought about by Publicis Milan once again. Moral Shift by Someone (who we’re honored to represent amongst dozens of other artists and tracks through our Sizzer Vault catalogue) proved to underline a more wisecrack approach to the future instead of mere apocalypse. Stay positive!

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Partners with attitude

Diesel and Sizzer have always been a good fit. Together, we’ve shown for years now how awards are won not by playing it safe, but with creative that’s not afraid to push boundaries. And like Diesel, we understand the need to move with the tide – whether commissioning a new track or repurposing a classic.

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(Who did that)

Sizzer Team

  • Sander van
    Maarschalkerweerd

    Executive Music Supervisor & Founder
  • Michiel Marsman

    EXECUTIVE CREATIVE DIRECTOR & Partner
  • Mai Jammeh

    PRODUCTION COORDINATOR
  • Niels Docter

    MUSIC PRODUCER
  • Peter Jelle

    Production Assistant

Contributors

  • Seppl Kretz

    CREATIVE DIRECTOR & HEAD OF MUSIC PRODUCTION
  • Michael Bertoldini

    SENIOR MUSIC SUPERVISOR

Credits

Credits

Credits

Schermafbeelding 2021 08 19 om 12 09 21

(From the backstage)


(Services)

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(Additional info)

Pushing boundaries with Diesel

It featured celebrities including Nicki Minaj, Gucci Mane and Bella Thorne in clothes boldly labelled with the insults hurled at them online: ‘faggot’, ‘slut’, ‘bitch’. To show how fashion can strike back – reclaiming hateful words and wearing them proudly on your sleeve.

The track had to fit this attitude perfectly. So we went back to the original bombshell: Marilyn Monroe. Made timeless in Some Like It Hot, ‘I Wanna Be Loved By You’ nails the irony and self-awareness needed: the perfect retort to today’s haters. Our custom-made cover boosts that toe-tapping Caribbean beat as Minaj, Mane and Thorne strut through the film with unbreakable confidence.

Then Diesel’s ‘Enjoy Before Returning’ campaign flips the bird to conventional fashion marketing, embracing a controversial retail phenomenon: ‘wardrobing’. More and more customers were wearing products a few times before returning them, which had industry leaders flapping for solutions. Instead, Diesel said, ‘Screw it, let them do it’.

It sounded to us like a manifesto, so we made it into one. Taking Diesel’s return policy, we had it read aloud, but with the cadence and edginess of hardcore punk vocals: a rallying cry for the film’s young wardrobers. All set to a drum track and guitar line with a heavy dose of East Coast rawness, it confidently flips the conversation: not a condemnation of disobedience, but a celebration of fashion’s transgressiveness and fun.

“In The Pines”