Sizzer project 2

(01)

Multiple Projects

Heineken

Even though we've lost a little freedom and we aren't able to share those little moments anymore like a drink with friends, we are hopeful.
We were proud to rework Vera Lynn's We'll Meet Again for this great ad where Heineken wanted to celebrate people’s resilient spirits and say: Keep it up!

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This one by Heineken – feat. the iconic Simple Minds, music supervision by Sizzer, project in collab with Publicis Italy – wanted to remind everyone that Fri-yays would be outrageous again. In our favourite bars and clubs that is, not in cyberspace."

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Cheers to the vaccinated.

Time to join them.

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2020 was a weird one. Champions League football on Fridays? Heineken & Publicis Milano portrayed the wait for one game, perfectly scored by our team.”

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This one, once again for Heineken in collaboration with Publicis Milan, goes out to all sons -Nico and Keke Rosberg in this case- out there trying to outdo their fathers. You can try, you might lose, whatever the outcome, don’t drink and drive.

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A brand new take on the iconic “That’s Life” was produced by yours truly to get us through those numerous small inconveniences related to socializing in cyberspace. Heineken and Publicis Italy outdid themselves once again, reminding us that change for the better will come your way once again.

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To remind you what focus is, here’s some dedicated woodland critters making the most out of life on Solar Power energy drink by Heineken. Cultivated by Publicis Italy, soundwaves by yours truly.

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For this one we returned to the classics... We were asked to do an orchestral adaptation of Gioachino Rossini’s ouverture from The Barber Of Seville for the Heineken UEFA Euro 2020tm campaign. Finally together, to be rivals again. We'll cheer to that!

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According to the world of superstition, clinking glasses with water is an act believed to bring bad luck or even - please note - death upon the recipient, and in some cases, death upon yourself. As we'd like to stay out of trouble we joined forces with Heineken and Publicis to promote clattering 0.0 beer bottles instead. In what better way to do it than to do a cover of the ever classic Stevie cut itself?

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The Ronettes' Be My Baby might be the utmost quintessential example of the Wall Of Sound formula. Quite the challenge to cover such a classic. That being said, we're very thrilled to have succeeded in doing so! A brand new take on the 1963 evergreen can be heard in the latest Heineken campaign, directed by the ever awesome Show Yanagisawa! Big high five to @publicis and everyone else involved. Cheers! For this lovely new Heineken film. Directed by the ever awesome Show Yanagisawa

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Jackie Stewart - also known under his moniker The Flying Scot - is by all means an established name in the world of racing. Such a name obviously demands an anthem. You can imagine the thrill we experienced finding the ultimate sync for an ever classic campaign. By now a classic find and an evergreen in our repertoir

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Shoulder to Shoulder with Heineken

If someone had told us we’d end up being the #1 musical partner of the world’s biggest beer brand, we’d have said you’d had one glass too many. But since 2016 we’ve worked shoulder to shoulder with Heineken, and Publicis Milan, injecting their award-winning campaigns with heart, soul and humour.

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(Who did that)

Sizzer Team

  • Michiel Marsman

    EXECUTIVE CREATIVE DIRECTOR & Partner
  • Sander van
    Maarschalkerweerd

    Executive Music Supervisor & Founder
  • Jasper Nijland

    MUSIC RESEARCHER
  • Mai Jammeh

    PRODUCTION COORDINATOR
  • Peter Jelle

    Production Assistant

Contributors

  • Seppl Kretz

    CREATIVE DIRECTOR & HEAD OF MUSIC PRODUCTION
  • Tom Driessen

    VAULT, COPYRIGHT & LICENSING MANAG
  • Michael Bertoldini

    SENIOR MUSIC SUPERVISOR

Credits

Credits

Credits

Jackie stewart 00

(From the backstage)


(Services)

  • Bespoke
  • Licensing
  • Vault
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(Additional info)

It all started with Jackie Stewart. Heineken’s now-iconic anti-drink driving ad restored a classic – artificially de-ageing the Formula One champion through the eras, as he habitually refuses a Heineken because he’s “still driving”. So we took a leaf from their book, updating a timeless hit, with a cover of Bowie’s “Heroes”. Its touch of vintage jazz seemed to do the trick, landing Heineken’s F1 sponsorship and broadcast alongside each race. All going to show how to make a classic even more classic. And that if you want to keep traditions alive, new partnerships and a little rearranging can’t hurt.

Later, the pandemic had us in a fix. It was so easy to miss the mark with the wrong tone, and Heineken’s recent campaign had to preserve a little humour and hope, without ignoring everyday realities. Against a backdrop of shuttered bars and clubs, their campaign dressed people up in all their finery – but only to walk dogs, buy toilet paper and take out the trash. So, like the bittersweet optimism of the film, “Nightlife Lives On”, our music choice nailed a careful blend of gallows humour and blitz spirit – literally. “We’ll Meet Again” got London through the bombs, and we supercharged its nostalgic hit of hope by fading into an acappella chorus: a world of voices ready to reunite.

For us it’s a reminder of what it takes to get it right. To amplify the tone, to help tell the story. We sort out the nuts and bolts – rights issues, budget concerns, yadda yadda. But ultimately it’s about reading the room. Asking ourselves, Do we need a hit? A hidden treasure? New talent? Covers? Bespoke composition?

If we weren’t finding the right answers to that question, we’d be out the door and picking up the tab.

We'll meet again