Our Bank

Built on cooperation, trust, and community, it’s been a cornerstone in the Netherlands for generations. But staying relevant in a rapidly shifting world isn’t just about holding onto your roots—it’s about evolving. When Rabobank launched their new campaign, “Onze Bank” (“Our Bank”), they needed more than just a fresh visual identity. They needed a sound. Something that captured who they are while speaking to the next generation.

So we started by listening. What does cooperation sound like? What’s the rhythm of trust? The tone of innovation? Together with Dentsu Creative, we deconstructed Rabobank’s DNA and mapped it to something visceral. Something that feels as timeless as the bank itself but hits fresh every time you hear it.

The answer? A sonic identity rooted in the soul of Blues and elevated by the polish of modern Pop. It’s the sound of everyday life—steady, familiar, but always moving forward. A sound that blends tradition with tomorrow, effortlessly resonating across TikTok, TV, or wherever it’s heard.

This isn’t just a tune for a bank; it’s Rabobank’s heartbeat. Authentic. Versatile. Recognizable. A sound that unites generations, amplifying the cooperative spirit that makes Rabobank what it is.

Because at Rabobank, every voice matters. And now, those voices have a soundtrack.